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Testicular Cancer Awareness: Tip for Self-Check

Testicular Cancer Awareness: Tip for Self-Check

April is Testicular Cancer Awareness Month, and although we should be staying on top of our health year-round, it’s a great time to spread the word about this disease. It’s important to not only celebrate the survivors and also remember those who lost their bout with TC, but also spread ...

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Healthcare Innovation Drivers: Artificial Intelligence and Machine Learning

Healthcare Innovation Drivers: Artificial Intelligence and Machine Learning

We live in an era of astounding healthcare innovation. Within living memory, we’ve seen the first cardiac pacemaker implanted and the first successful heart transplant. Measles, mumps, rubella, and chickenpox were, for all intents and purposes, eradicated in the US through public health vaccination campaigns. CT scans are commonplace. And, ...

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Patient Opinion Leaders: 4 Major Opportunities for Impact

Patient Opinion Leaders: 4 Major Opportunities for Impact

Patient Opinion Leaders: A New Breed of Influencer “Knowledgeable patients and caregivers who are passionate about sharing what they know with others”- that’s what defines patient opinion leaders (POLs). They don’t claim to have diagnostic skills and they don’t give medical advice. However, they do want to help others who ...

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How to use Facebook groups as a patient community

How to use Facebook groups as a patient community

When my husband and I created our website Diabetes Strong in 2015, one of our greatest challenges was to find a way to communicate directly with our community – outside of just comments on individual blog posts and our newsletter. A review of the existing diabetes forums and message boards ...

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Introducing PatientTrueTalk.com – A New Way to Help the Newly Diagnosed

Introducing PatientTrueTalk.com – A New Way to Help the Newly Diagnosed

I’d like you to imagine or remember that moment you are told you have cancer and the doctor informs you of your treatment options, whether surgery, radiation, chemotherapy, clinical trial or some combination thereof. Time is of the essence and you need to make a decision soon. Aside from the ...

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Emotional Marketing in Healthcare: How are You Using It?

Emotional Marketing in Healthcare: How are You Using It?

Healthcare is rooted in science. As such, it is an industry that relies on rationality and evidence. Data and statistics are vital for developing drugs, for treating patients, and even for successful marketing. That said, for the healthcare consumer, the rational, evidence-based facts are often secondary. Health is a topic ...

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March #WEGOHealthChat Recap: Combating the Stigma of Chronic Illness

March #WEGOHealthChat Recap: Combating the Stigma of Chronic Illness

Living with a chronic illness not only means dealing with a lifetime of complications but it also means endlessly fighting off the stigma associated with chronic illness. How do you combat the stigma of chronic illness? Is it through education and awareness? Is it your role as a Patient Leader ...

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Patient Advocacy Groups and the Healthcare Industry: Partnership or Peril?

Patient Advocacy Groups and the Healthcare Industry: Partnership or Peril?

Both patient advocacy groups (PAGs) and the healthcare industry are ultimately working toward the same goal: Better outcomes for patients. Each has its own way to get there, although sometimes their efforts do overlap. Depending on the circumstances, the overlap can present an opportunity for either partnership or peril. Let’s ...

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50 Social Media Healthcare Statistics to Watch

50 Social Media Healthcare Statistics to Watch

Every healthcare company should be taking notice of social media trends. It’s true that social media is a rapidly evolving landscape, but all signs point to its continued dominance over traditional media when it comes to reaching targeted audiences. Ad spending on social media has grown exponentially over the last ...

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